Telemarketing is often considered a “dead” marketing strategy in this technology-laden world. However, this could not be further from the truth. In fact, there are many reasons why telemarketing is still relevant in 2022. Today, we will discuss three of them.
What is Telemarketing?
First and foremost, telemarketing is a marketing technique whereby a company contacts potential or current customers by phone. The purpose of telemarketing is to generate leads, build relationships, and ultimately, boost sales.
Reason #1 – Provide a Personal Sales Service
In today’s world, marketing can sometimes seem so impersonal. You’ve got your ads and your website, but what if potential customers want to talk to a real person? This is where telemarketing comes in. When you make a phone call, you are providing a personal sales service that can build relationships and trust with potential customers.
Even in 2022, some markets respond incredibly well to a phone call. For example, businesses that provide services such as home repairs, landscaping, or HVAC often get a lot of their business from word-of-mouth referrals. If you can reach out to potential customers in these markets and provide them with a personal sales service, you’re likely to see a good return on your investment. While older generations are steadily adopting new technology, they are still more likely to respond to a phone call than a digital ad.
Reason #2 – Better Explanations and Sales Pitches
What’s more, telemarketing allows for a two-way conversation that can help you explain your product or service in more detail and answer any questions the potential customer might have. This is much more difficult to do with a digital ad or website, which is why telemarketing can be so effective.
For example, if you’re selling a new type of product, you can use tele marketing to not only tell the customer about it but also explain how it works and why it’s better than the competition. This is something that a digital ad simply can’t do. In one phone call, you can answer several questions and encourage people to choose your brand.
Reason #3 – Inbound and Outbound Telemarketing
The third and final reason is that different types of telemarketing exist to reach different types of customers. Inbound telemarketing is when someone calls you, usually because they’ve seen your ad or been given your number by a friend. Outbound telemarketing is when you call someone who hasn’t heard of your product before.
Both have their advantages, but inbound is arguably more effective. With outbound, you’re already starting at a disadvantage because the customer doesn’t know who you are. With inbound tele marketing, the customer is already interested in what you have to say because they dialed your number.
Bonus Reason – Outsourcing Exists
If you don’t have the resources to do tele marketing in-house, that’s okay. There are plenty of global telemarketing services that will do it for you. All you have to do is find one that fits your budget and business needs. Depending on your needs, the company will offer inbound tele marketing, outbound telemarketing, and more.
Telemarketing might not be the most popular sales method, but it’s still relevant. If you use it correctly, it can be a powerful tool in your sales arsenal. Just remember to focus on quality over quantity, and you’ll be fine.
With this, you now know the three main reasons why tele marketing is still relevant in 2022. If you’re thinking of starting a telemarketing campaign or outsourcing to a company, keep these benefits in mind!