The market size of meal kit delivery services is poised to reach a value of USD 14.63 billion in 2022. Sales are expected to grow at 15% CAGR, with the market size reaching 59.2 million USD by 2032.
Key players operating in the meal kit delivery services market are opting for multi-brand expansion strategies. They are focusing on increasing their market penetration in various regions by adopting an aggressive expansion strategy.
For example, Hello Fresh Group, recently in April 2022, announced its first market entry in Asia, a step in line with its international expansion goal. In addition, Hello Fresh Group is also focusing more on expanding its international penetration through rapid acquisitions.
HelloFresh acquired GreenChef Company in 2018, Ready-to-Eat Meal Company Factor75 Inc. in 2020, Youfoodz in 2021, and others. All such efforts on the part of well-established players are likely to boost the growth of the market in the coming years.
Consumer spending on meal kits and grocery boxes has increased rapidly, especially in the UK. In addition, the rapidly growing demand for meal delivery kits from urban areas and rural areas is expected to boost the sales of meal delivery kits in the coming years. is likely’
Key Takeaways from the Mini Kit Delivery Services Market Study
The serving type, heating and cooking segment is expected to witness the highest growth during the forecast period (2022-2032).
In terms of food type, the vegan segment will gain traction in 2022 and beyond
By sales channel, the online segment is expected to witness strong growth between 2022 and 2032.
Australia is expected to dominate the Oceania meal kit delivery services market on the back of the growing trend of veganism
India is expected to witness the fastest growth in South Asia supported by the presence of food delivery chains in the meal kit delivery services market.
“The growing health awareness of consumers has prompted meal kit delivery service providers to add vegan and plant-based foods to their menus. For. It is expected to expand the market in the next decade,” says an FMI. the analyst
Who is winning?
Key players are making extensive efforts to promote their meal kit delivery services. Market players are focused on taking promotional strategies to voice their service penetration in various markets.
Some of the key players present in the meal kit delivery services market are Blue Apron LLC, Freshly Inc., HelloFresh Group, SunBasket, Relish Labs LLC, Gobble, Marlspoon Inc., Purple Carrot, Hungerroot and others.
Meal Kit Delivery Services Market by Category
By type of presentation:
Heat and eat
Cook and eat
By type of food:
Economical meal kit
Premium food kit
Middle East and Africa (MEA)